Operational Strategies That Management May Use to Respond...

Operations refers to the transformation of raw materials(inputs) into finished products(outputs). The operations process is one of the key business functions and is a crucial component to business success. Like every business, Qantas is affected by many internal and external influences requiring it to have effective strategies to respond to these influences. Businesses that are able to adopt and utilise effective operational strategies are able to quickly adapt and either reduce or take advantage of these influences that impact the business. The effectiveness of these strategies can measured by Qantas’ performance and whether or not it is able to hold it’s competitive advantage. How well these strategies respond to the influences on†¦show more content†¦By outsourcing, Qantas is able to significantly reduce costs and maintain it’s competitive advantage. However this advantage also has a draw back, hundreds of engineers have also been cut from their jobs and have had their jobs given to people overseas. This puts a bad reputation on the name of the business as an Australian business will cut jobs from Australian workers and supple foreign workers with jobs. Families and friends of these workers may feel resentment towards Qantas and choose to travel with another airline instead resulting in a loss of customers. This strategy has been effective in reducing cost but has resulted in a reduction of quality and safety and led to a decreased business reputation resulting in a loss of customers and stakeholders. Another strategy that Qantas has used to respond to globalisation is through product differentiation. Qantas maintained it’s competitive advantage by providing a service which was unique and different to those of it’s competitor. Qantas was known for having ‘the best safety record of any airline in the world’. The airline was also ‘true-blue’ Australian and was Australian owned. This made the business different and attracted customers towards Qantas giving it a competitive edge over it’s foreign competition. Following the deregulation of Qantas, the business has started to lose sight of what it really was. The business has recently decided to implement anotherShow MoreRelatedOperation Five Objectives1495 Words   |  6 PagesIntroduction â€Å"Operation strategy concerns the pattern of strategic decisions and actions which set the role, objectives and activities of the operation.† It refers to the process to set mission and goals, make specific decisions for achieve specific objectives; and the procedure to design and formulate the strategy of operations. Operation strategy is one part of the organizational business strategy but it plays an important role in all functional areas of business. Operation strategy is to implementRead MoreOperations Strategy‚Äà ¨868 Words   |  4 PagesOPERATIONS STRATEGY PRODUCTIVITY, COMPETITIVENESS, STRATEGY Productivity is about how effective an organization is in the use of its resources. Competitiveness is how effective an organization is in the marketplace compared with other organizations that offer similar products/services. Strategy shapes the plans that determine the direction an organization takes in pursuing its goals. (US companies, suffering from impressive success of foreign companies on the US marketplace place increasedRead MoreEffective Reduction Of Crime And Quality Of Life Abatement1574 Words   |  7 Pagesglobally acknowledged and has become a successful tool for integrating precise crime intelligence analysis methods and streamlining law enforcement management processes. COMPSTAT can be described as a series of process used for the collection and analysis of criminal intelligence data which in turn assists commanders in developing effective strategies and tactics to combat crime. The effective reduction of crime and quality of life abatement is of prime importance in the COMPSTAT model is and isRead MoreA Successful Strategic Management System1619 Words   |  7 PagesA successful strategic management system has to focus on company s external environment, and to synchronize the company s internal environment as well. Strategy is seen as primarily determined not only by market conditions external to the company but by organization-specific factors such as the way that information flows and the communication vehicle inside an organization and how new knowledge is created, developed and shared. Michael Porter’s five forces model and its application organization’sRead MoreWhat Is Operations Management?1534 Words   |  7 PagesWhat is Operations Management? Operations Management is defined as how we deal with the design and management of products, processes, services and supply chains. It considers the acquisition, development, and utilization of resources that organizations need to deliver the goods and services their clients want. All of these steps are part of the strategic, tactical and operational levels. The strategic piece includes areas such as determining the size and location of manufacturing plants, decidingRead MoreOperational Management2257 Words   |  10 Pagesï » ¿ WHSmith Principles of Operation Management name, learner number, the unit number, and your Centre name. Executive summary The aim of the report is to explain briefly the role and the importance of operational management in the effective and efficient production of goods or services. It also illustrates the needs to produce n time, at a relevant cost, and with the right quality within the law. It explains the link between strategic planning and OM, and the three E’s (efficiencyRead MoreInformation Risk And Its Effects On Financial And Investment Policies Essay987 Words   |  4 Pagesmanaged to reduce the occurrence of events that can negatively influence the company internal or external processes. The information risk can be mitigated by technologies (Fraser Simkins, 2010, p. 510 - 511). 12. Internal environment - includes conditions, events, and factors within the company that affect the organizational culture, activities, and employees’ behavior and choices. The internal environmental factors can be management changes, employee morale, financial changes, etc. The internalRead MoreHomework chapter 1 Essay1675 Words   |  7 Pagescontrolling the production companies that produce content for the company. 3. If you had to decide whether to continue making a component part or to begin buying the part from an overseas supplier, what quantitative or qualitative factors would influence your decision? The decision of continuing making a component part or to begin buying the part from an overseas supplier involves qualitative and quantitative factors. Qualitative considerations include product quality and the necessity for long-runRead MoreCustomer Centric Organization Of Fast Vision Products And Services1658 Words   |  7 Pagescustomer-centric organization that upholds customer relationship management strategy as their competitive advantage. The primary operations management activities include operational planning, designing of goods and services, resource planning and capacity management, quality control and inventory control affect the outcomes of customer contact with a company s goods and services (Cordà ³n, Sundtoft, Seifert, 2013). The operations management activities of a service firm such as Lenscrafters determineRead MoreStrategic Analysis Report4520 Words   |  19 Pages2020 Ph: (02) 9691 3636 Fax: (02) 8222 4700 MGB309: Strategic Management Semester 1, 2012 Contents 1 2 3 Preface ............................................................................................................................................. 2 Executive Summary .......................................................................................................................... 3 Two Potential Strategies .................................................................